Vintage poster reveals true heritage of Commando brand
This vintage advertising poster was sent to us from a footwear historian. It's about 60 years old - and it reveals the extraordinary history of the ITSHIDE Commando brand.
1940: Worn by the British Army... The military first recognised the quality, comfort and durability of Commando soles and heels, and authorised them for British Army use.
1950s: Worn by explorers... to the North and South Poles. The Norwegian-British-Swedish Antarctic Expedition (1950), the British North Greenland Expedition (1951) and the British Commonwealth Transantarctic Expedition (1956/7).
Worn by mountaineers... climbing Mount Everest (1951) and the peaks of the Himalayas (1952).
More recently, footwear designers have joined the ranks of climbers and mountaineers acclaiming these 'world-famous, sure-footed' soles and heels.
Today, Commandos continue to give rigorous service to discerning consumers around the world.