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Relaunch of ITSHIDE brand at Lineapelle

The ITSHIDE team are preparing to relaunch the ITSHIDE brand next week at the Lineapelle show in Milan.

Lineapelle is an international leather and accessories exhibition taking place from 20-22 September. It is one of the most important dates in the fashion calendar for manufacturers of components, leather and accessories.

ITSHIDE’S relaunch involves a new website, a new BritGrip collection, a bespoke custom sole service and Facebook page. was launched last month to allow customers 24-hour a day access to browse the collections from anywhere in the world. The new website showcases five collections, including the famous Commando sole, the new Union Jack-inspired BritGrip collection, as well as Studded, Golfer and Leather Heel.

The BritGrip collection has a contemporary design based on the Union Jack flag. The BritGrip sole, heel and top lift components are available in a multitude of colour options.

A bespoke service has been introduced whereby customers can create their own custom sole by choosing any style from the ITSHIDE collections and any colour from a wide spectrum. The service is available for the Commando, BritGrip, Studded and Golfer collections.

A new Facebook page gives ITSHIDE an essential presence on social media, and provides a forum to exchange messages, keep in touch with colleagues, and chat online wherever they are in the world.

‘The relaunch marks an exciting and important step for ITSHIDE. There is a demand for top quality component parts in the design of stylish footwear.’

ITSHIDE is a quality, classic brand with decades of experience in the shoe components industry. Over 150 years ITSHIDE has built a strong reputation for producing robust components using high quality raw materials for the boot and shoe trade. Today our collections are much in demand by some of the greatest names in shoemaking.

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If you would like more information about this topic, please contact Tim Soloman at 01933 410818 or email at

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