HERITAGE

This vintage advertising poster was sent to us from a footwear historian. It's about 60 years old - and it reveals the extraordinary history of the ITSHIDE Commando brand.

1940:

Worn by the British Army... The military first recognised the quality, comfort and durability of Commando soles and heels, and authorised them for British Army use.

1950s:

Worn by explorers... to the North and South Poles. The Norwegian-British-Swedish Antarctic Expedition (1950), the British North Greenland Expedition (1951) and the British Commonwealth Transantarctic Expedition (1956/7).

Worn by mountaineers... climbing Mount Everest (1951) and the peaks of the Himalayas (1952).

More recently, footwear designers have joined the ranks of climbers and mountaineers acclaiming these 'world-famous, sure-footed' soles and heels.

Today, Commandos continue to give rigorous service to discerning consumers around the world.

Orders/enquiries: please call +44 (0)1933 410818 or e-mail tim.soloman@daviesodell.co.uk

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Rushden, Northamptonshire, United Kingdom